Social Media Starter Strategy
Global Justice Ecology Project
Global Justice Ecology Project
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Social Media Starter Strategy
Project details
What we need
- 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of social media posts or digital graphics
What we have in place
- We currently have someone working on our social media already, which should make it easy for you to get started. We also have someone who already uses metrics and others tools, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to pay for a graphic designer.
Our organization has several social media accounts that have been around forever. While we have a decent amount of followers I know we can do better. I believe that we put interesting and well crafted content out there, but I have no idea to drive people to this content.
Project plan
Posted by
Theresa C.
Assistant Director
Our mission
Global Justice Ecology Project explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination. We focus on stopping dangerous and destructive genetically engineered trees, protecting forests and supporting the rights and struggles of indigenous peoples.
What we do
Our primary focus is the protection of forests and the defense of indigenous and forest dependent communities who rely on forests throughout the Americas.
Our Campaign to STOP Genetically Engineered Trees was founded to protect forests, biodiversity and rural communities from the potentially catastrophic impacts of GE trees. We work nationally and internationally, building alliances with organizations as well as Indigenous and forest dependent communities and have prevented the large-scale deployment of GE trees using community organizing, media, direct action and legal strategies.
Our goal is to permanently stop the release of GE trees into forests or the environment anywhere in the world. Right now, we are fighting the imminent threat from development of industrial plantations of genetically engineered trees, and the proposed release of GE trees directly into forests where they could contaminate and endanger wild trees. The USDA is considering deregulating GE trees for this purpose right now. Besides the unknown, unknowable and irreversible impacts from the GE trees themselves, industrial tree plantations are already known to be extremely flammable and consume twice the water of native forests. They also provide no habitat for wildlife, and result in the forced displacement of communities and the destruction of forests.
In addition to our work on GE trees, we use media as a strategic tool to educate the public on the dangers of climate change, fossil fuels and false solutions to climate change such as biomass electricity production and large-scale hydroelectricity.
Since 2004 we have traveled to UN conferences around the world to connect journalists and reporters directly with those who are fighting climate injustice. We believe their stories are some of the most powerful tools we have to help educate and mobilize people to take action to challenge unjust climate policies.
