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Google Ads Set Up

Help Vietnamese American Cancer Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Vietnamese American Cancer Foundation
Fountain Valley, CA, USA
Vietnamese American Cancer Foundation
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Vietnamese American Cancer Foundation
Fountain Valley, CA, USA

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Human services
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Digital marketing Search engine marketing

Posted August 4th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We got the Google Ads Grant approved and started the first campaign. We want to learn more about 1. how to best use the Grant for our organization and 2. how to link the Google Ads with Google Analytics, especially how to track the conversion. If you can go with us, steps by steps in Google analytics linkage, it will be grateful.

What we have in place
  • We currently have Google Ads grant, Google ads account, campaign and adgroups, which should make it easy for you to get started. We also have a dedicated staff member to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to approach more clients and organizations to cooperate with us

VACF wants to build awareness and reach more community members in need

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Vietnamese American Cancer Foundation
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Causes
Human services Disease & medical research Health & nutrition
Posted by
Chloe T
Chloe T.

Volunteer Manager & Marketing Lead

Our mission

The Vietnamese American Cancer Foundation (VACF) is dedicated to preventing cancer, improving patient quality of life, and saving lives through cancer education, research, advocacy, and services in the community.

In 2019, we reached 154,000 community members and served more than 2,100 for navigation and referrals.

What we do

OUTREACH & EDUCATION:
* Community health fairs
* Educational radio and TV shows
* Community seminars and workshops

SCREENINGS:
* Free clinical breast exams
* Free hepatitis B & C screenings
* Free colorectal cancer screenings

PATIENT NAVIGATION:
* Health insurance concerns
* Legal assistance, transportation, and
other social services
* Local community clinics, physicians & specialists

CARE COORDINATION
* Linkage to various diagnostic and treatment options
* Language interpretation service
* Support group
* Counseling or consultation with a volunteer doctor
* Low-cost/free mammograms and Pap smears
* Free/low cost medication programs

Testimonials

Read the Impact Story
Ajay is the best professional to work with! He's very dedicated and talented with Google Ads and understand our organization's needs. We can't build up our Google Ads plan and reach more clients without Ajay's help. We strongly recommend Ajay for any future project about Google marketing tools and other related project.
Chloe T.
Chloe T.

Volunteer Manager & Marketing Lead

Google Ads Set Up Project

(No testimonial has been submitted by Ajay)
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