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Logo Design & Visual Brand Identity

Help City of Marfa elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
City of Marfa
Marfa, TX, USA
City of Marfa
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City of Marfa
Marfa, TX, USA

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Cause
Community & economic development
Skills
Graphic design

Posted August 7th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We currently have no branding, style guides or logo. We need a logo that could be used either as something official or maybe just for social media (we're just not sure yet). We'd also like a style guide that can be easily followed by all department heads.

What we have in place
  • We're starting from scratch so we can provide very basic goals and logo ideas, but we don't have anything that is developed or concrete.
How this will help
This project will save us $4,817 , allowing us to spend money on programs like senior meal delivery and develop plans to start bringing tourists back to Marfa post-COVID.

Marfa is already a world-famous art destination, so we do have quite a bit of recognition, but we would like the City itself to have something that would be memorable. I simple but impactful style guide would also help us look more professional and polished.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

City of Marfa
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Cause
Community & economic development
Posted by
MR
Mandy R.

Director of Community Services

Our mission

to bring improvements for the best quality of life for citizens

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