Marketing Strategy Consultation

Help WOODCRAFT RANGERS brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
WOODCRAFT RANGERS
Los Angeles, CA, USA
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WOODCRAFT RANGERS
Los Angeles, CA, USA

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Posted August 27th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have a 98 year history and plenty of institutional collateral, which should make it easy for you to get started. We also have a three-person development and communications team, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to improve our program quality and innovation so that more than 14,000 underserved children and youth that we serve are getting the support they need.

This project is designed to identify program alumni, which range in age from 20 to 100 years old. Reconnecting with them will help us prepare for our centennial celebration in 2022 and build a stronger support network of both donors and volunteers.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

WOODCRAFT RANGERS
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Our mission

Guiding young people as they explore pathways to purposeful lives.

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