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Storytelling

Help Gestalt Training Institute of Philadelphia enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Gestalt Training Institute of Philadelphia
Bryn Mawr, PA, USA
Gestalt Training Institute of Philadelphia
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Gestalt Training Institute of Philadelphia
Bryn Mawr, PA, USA

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Cause
Human services
Skills
Marketing Writing

Posted September 9th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We are hoping to apply for some grants for the first time with our new fundraising committee and need assistance with organizing what we do into a compelling narrative.

What we have in place
  • We currently have a new website in creation with a ton of copy, which should make it easy for you to get started. We also have mission statements, past marketing materials, etc., and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to possibly meet our budget!

Our budget shows we are $50,000 short this year and therefore we need to strategize on fundraising and grant application efforts.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Gestalt Training Institute of Philadelphia
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Causes
Human services Education
Posted by
Kelly K
Kelly K.

Executive Director

Our mission

To promote Gestalt Therapy as a force in the world by providing excellence in teaching, by offering a formal training program, faculty presentations, cosponsoring workshops and conferences, encouraging all within the Gestalt Therapy community to attend workshops and conferences and by stimulating contributions to Gestalt Therapy literature. (Being re-written by Strategic Planning Committee)

Testimonials

Read the Impact Story
Trudy went above and beyond with our org and helped us revamp and modernize our “about” page on our website. She spent lots of time making herself available to connect several times before and during the project to ensure she was understanding our needs. She also offered us resources to ensure our tone of voice was consistent across platforms.
Kelly K.
Kelly K.

Executive Director

Storytelling Project

(No testimonial has been submitted by Trudy)
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