Marketing Strategy Consultation
ITS TIME TEXAS
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We are in need of a social media strategic plan specific to social media, focusing on growing our fan/followers and engagement on Facebook as priority one, Twitter as priority two and LinkedIn as priority three. We seem to plateau at 21,000 followers on FB with an 800+/- year over year with the same 2-6 people engaging in each post. Outside of email marketing, social media is our prime way of getting our message out. I would like a written plan outlining a recommendations.
What we have in place
- We currently have a target audience of females 25-45, multiple jobs w kids, which should make it easy for you to get started. We also have a junior social media staff FTE who will execute this plan, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to reach more Texans who are struggling with chronic disease and need free health coaching to make lifestyle changes for better health (fighting diabetes, chronic illness stemming from lack of access).
Our social media channels are important in that we spend ad dollars to target ads to drive initiative participation for our nonprofit agency. We educate Texans on our mission and gain interest in our work through social media. Having a high profile makes us competitive in the market and is a great gateway to reach our target audience. We reach a mix of underserved populations & health champions engaged in making Texans healthier.
