Storytelling

Help Tata Trusts enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Tata Trusts
Mumbai, India
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Tata Trusts
Mumbai, India

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Posted December 2nd

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We have been implementing a School and Community Based Quality Improvement Program for the last 7 years. We work towards improving overall quality of education in government schools. The components include academics, capacity building of teachers, school libraries, children's cabinet, technology etc. We work with children, teachers, and community. We want to develop compelling set of case studies that can be used to showcase our achievements and in appeals to donors.

What we have in place
  • We currently have draft content/ case studies available to share, which should make it easy for you to get started. We also have few testimonials of the beneficiaries, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to invest more in the program's aspects which will help marginalized children.

This project is important for us because our program has evolved over the years. We want to share the happiness and success we have achieved since last 6 years. We have expanded our work in other geographies. We further plan to replicate the work. Proper drafted case studies will help us better highlight our work and beneficiaries to different stakeholders.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Tata Trusts
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Our mission

I am Soniya Sharma from Mumbai Escorts Service.

What we do

Since its inception, the Tata Trusts have played a pioneering role in transforming traditional ideas of charity and introducing the concept of philanthropy to make a real difference to communities. Through grant-making, direct implementation and co-partnership strategies, the Trusts support and drive innovation in the areas of:

* Natural resource management
* Education
* Health
* Livelihoods
* Civil society strengthening
* Media, arts, crafts and culture
* Relief and rehabilitation
* Innovation
* Institutions

The Tata Trusts have been spearheading social change in the criminal justice and juvenile justice systems in India by focusing on addressing the needs of the most marginalised sections of society. These interventions have been implemented across 10 states, either directly or in partnership with state governments. The Trusts have also provided grants to civil society organisations to promote research and advocate policy changes.

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