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Social Media Audit

Help Friends of the Earth Northern Ireland assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Friends of the Earth Northern Ireland
Donegall St Pl, United Kingdom
Friends of the Earth Northern Ireland
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Friends of the Earth Northern Ireland
Donegall St Pl, United Kingdom

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Cause
Environment
Skills
Social media

Posted September 16th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

Insights on what works well and what doesn't on social media and how we can efficiently make use of various platforms.

What we have in place
  • We currently have a facebook, twitter and instagram presence, which should make it easy for you to get started. We also have access to statistics on our performance, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to dedicate more time directly supporting activists, groups and communities.

Our strength is our ability to raise the voices of communities and activists and be the hub for earth activism across Northern Ireland. Without the option of gathering physically due to the ongoing health pandemic we need to deepen our capacity for sharing stories online and bring more people on board to strengthen environmental activism.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Friends of the Earth Northern Ireland
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Causes
Environment Community & economic development Diversity & inclusion
Posted by
Lynda S
Lynda S.

Friends of the Earth Northern Ireland

Our mission

We support communities and activists in their campaigns for environmental justice. We call for a Climate Act for NI, an independent EPA and a Just Transition to a climate safe, life-supporting society.

Testimonials

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