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Social Media Content Calendar

Help Center for Youth Wellness get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Center for Youth Wellness
San Francisco, CA, USA
Center for Youth Wellness
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Center for Youth Wellness
San Francisco, CA, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted October 20th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • Somewhat of a content calendar, but not much. I'm sorry.
How this will help
This project will save us $4,212 , allowing us to continue to offer mental health services to children, adolescents, and their families for FREE!

With resources thin and bandwidth even thinner, it would be a lovely burden lifted to have our social media calendar started - we can build it out from there, just getting started is a HUGE help!

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Center for Youth Wellness
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Causes
Youth development Community & economic development Health & nutrition
Posted by
Bre G
Bre G.

Director of Product Design

Our mission

To improve the health of children and families exposed to Adverse Childhood Experiences (ACEs)

What we do

We work to help communities build capacity and find realistic useful ways to mitigate the effects of ACEs and Toxic Stress for our families.

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