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This project was completed on Jul 7, 2021
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Matched with Katryn C.
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See the Impact story
Marketing Channel Plan
Ujima Company (UCI)
Marketing Channel Plan
Project details
What we need
- Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
- A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
- Note: This project does not include content creation or account set up
Additional details
-Marketing calendar that can be used yearly to market company programs and productions
-Task list with target dates that can be implemented by person(s) other than staff such as volunteers
What we have in place
- We currently have a website, social media accounts on facebook, instagram, and twitter, and experience in print marketing with local printers whom we've worked with in previous years. All access is in house which will make it easier to coordinate access and changes as necessary.
Our Program Director who manages our online content has a working knowledge of all of our online accounts and can quickly troubleshoot with the volunteer as needed.
How this will help
This project will save us $1,500 , allowing us to put those funds into direct programming costs for our youth training and education programs. We will also be able to better leverage additional grant funding due to our increased public presence.
Ujima is growing in size and variety of work that we do. We currently do not have a dedicated staff member who can work on our marketing strategy which is incredibly important to not only a non-profit, but also to a performing arts organization. This project will help us leverage what little resources we do have to be more efficient and consistent with our communication efforts. We do a lot of good work that people rarely get to know all about due to an inability to keep up with marketing needs.
Project plan
Posted by
Maria T.
Program Director
Our mission
Ujima Company Inc. (UCI) is a multi-ethnic and multicultural professional theatre whose primary purpose is the preservation, perpetuation and performance of African American theatre by providing working opportunities for established artists and training experience for aspiring artists.
Testimonials
Katryn has been a joy to work with! She has helped our organization grow tremendously in just a few short months. Her skill in her field is evident and she was always prepared to share resources as we needed them. We hope other organizations get the opportunity to work with Katryn.
(No testimonial has been submitted by Katryn)
