Logo Design

Help Black Mothers' Breastfeeding Association elevate their visual identity with a new or refreshed logo.
Black Mothers' Breastfeeding Association
Detroit, MI, USA
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Black Mothers' Breastfeeding Association
Detroit, MI, USA

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Posted September 21st

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
What we have in place
  • We currently have brand guidelines, which should make it easy for you to get started. We also have project description, and the ability to provide any other information you need.
How this will help
This project will save us $2,276 , allowing us to provide direct service to expecting mothers.

This project will help us to connect families throughout the nation. There is such a need for real human connection during COVID-19 as so many are limiting social interaction.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Black Mothers' Breastfeeding Association
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Our mission

Black Mothers's Breastfeeding Association (BMBFA) is a 501 (c) 3 non-profit organization. Our mission is to reduce racial inequities in breastfeeding support for black families.

What we do

DIRECT SERVICE
The Black Mothers' Breastfeeding Club(r) is a community-centered, mother-led breastfeeding group. Pregnant and breastfeeding mothers come together for fellowship, sisterhood, parenting and breastfeeding support. Longstanding Clubs are located in Detroit, MI and Shreveport, LA.

The Community-based Doula Program is a nationally accredited home-visiting service that connects pregnant mothers of Detroit, MI with a community birth worker. Doulas support families with maternal care during pregnancy, labor & birth, early postpartum care, breastfeeding; and newborn care.

TRAINING/EDUCATION
The Nationally Accredited Community-based Doula & Breastfeeding Peer Counselor Training Course specially trains women to provide peer-to-peer support during pregnancy, labor & birth, early postpartum, and breastfeeding; using HealthConnect One's nationally renowned curriculum.

Childbirth Education Class for pregnant mothers. Topics include; pregnancy, labor and delivery, infant care, postpartum care, family planning, etc.

Group Parenting Class for caregivers with a child under age one. Learn about the health and well-being of infants for the first year of life.

Onsite and Web-based Learning Sessions are professional development opportunities designed to provide culturally-appropriate and relevant strategies, information, applicable skills and action steps to agency employees that have an interest in breastfeeding support and maternal-child-health. Clients include government health departments, WIC agencies, hospitals, childcare centers, community-based organizations, conference planners, and for- and non-profit agencies.

An Annual National Conference that assembles a diverse group of professionals with an interest in maternal-infant-health. Conference attendees receive leading information on the most current practices, studies and models in clinical care, racial equity and public health that address the specific socio-cultural needs of birth and breastfeeding support for black families.

Expert Consultation on racial equity in birth and breastfeeding work. Consultations are provided for program development, private and public policy development, leadership development, action plans, health campaigns, etc. A few past work examples include:

The Surgeon General's Call to Action to Support Breastfeeding, 2011
State of Michigan Breastfeeding Plan, 2017-2019
Black Breastfeeding Week
Black Mothers' Breastfeeding Club Replication Model
Detroit Equity in Birth Outcomes, Member
Mommy-Friendly Detroit

ADVOCACY & SOCIAL MOVEMENT
BMBFA spearheads the Black Breastfeeding Caucus, a national group, its mission is to mobilize families, communities, and public/private institutions to create strategies, make decisions and implement action steps that result in equitable breastfeeding support for black families.

The BMBFA Mommy Ambassadors is a group of BMBFA Mommies working to influence and shape institutional, local, state and national policies and practices.

BMBFA co-leads Black Breastfeeding Week, a national public health campaign celebrating the black breastfeeding experience annually, August 25-31.

Testimonials

If I had just 1 word to describe our experience with Kathy, it would say AMAZING! Kathy 1st sought to understand our work and what we message wanted the logo to convey. After speaking with her and completing her initial survey she created a design that reflected our vision. From there she was very open to feedback and edits. Kathy used our feedback to take the design to the next level. Our leadership team, advisory team, staff and Board of Directors are 110% pleased with the final design.
Kiddada G.
Kiddada G.

Executive Director

Logo Design Project

Working with Kiddada and her team for designing the logo was one of the best design experience I have had. They knew exactly what they want. They were so clear and fast in feedback. They respected my time and tried to wrap up the project as soon as they could. I'm so glad that I could help their organization by my skills and would love to work with them again. Highly recommend!
Kathy K.
Kathy K.

UX/UI Designer

The pixel