Marketing Strategy Consultation

Help Urban Arts Partnership brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Urban Arts Partnership
New York, NY, USA
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Urban Arts Partnership
New York, NY, USA

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Posted September 22nd

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We don't have a marketing department at UAP, and end up doing a lot of guesswork. We've spent a lot of time and energy researching best practices, but it would be so helpful to work with an industry professional.

What we have in place
  • We currently have marketing collateral that we can show you, and we also have a Mailchimp account and Instagram account. We have the materials we need, but we need help with strategizing!
How this will help
This project will save us $2,998 , allowing us to serve more students in our program.

We are trying to grow our organization and increase our online presence. We can't do this without a proper marketing strategy.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
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Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Urban Arts Partnership
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Posted by
Caroline V.

Development Manager

Our mission

We believe integrating the arts in every classroom disrupts the status quo in public schools, engages students and boosts academic outcomes. Because a quality education shouldn't depend on a child's zip code.

What we do

We design and implement innovative educational programs rooted in the arts. Think learning English through storytelling, fractions through music, coding through game design, or socialization skills through role play.

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