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Google Analytics Set Up & Training

Help Friends of Blackwater track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Friends of Blackwater
Thomas, WV, USA
Friends of Blackwater
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Friends of Blackwater
Thomas, WV, USA

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Posted October 13th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We are looking for an individual with expertise in Google Analytics to help us make sure that we have our pages set up correctly and training how to use the Google Analytics to the fullest extent

What we have in place
  • We currently have Google Annalytics, which should make it easy for you to get started. We also have Google Ads, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to focus more time and energy on preservation and protection of our lands.

We would like to be able to better track individuals coming to the website, see what they think is useful and better ways to keep them invested in our cause.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Friends of Blackwater
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Causes
Environment Civil rights Community & economic development
Posted by
Judy R
Judy R.

Director

Our mission

Friends of Blackwater (FOB) is a non-profit conservation organization working in the Mid-Atlantic Highlands to protect key landscapes and watersheds, natural and human communities, and to support sustainable development that maximizes biodiversity for future generations.

What we do

Friends of Blackwater has many projects, including:
-advocating on behalf of rare and endangered species
-improving water quality in the North Fork of the Blackwater River and Beaver Creek
-working on trails in the Monongahela National Forest
-interpreting the unique history of Tucker County

Testimonials

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