Website Copywriting

Help GenesisHOPE improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
GenesisHOPE
Detroit, MI, USA
Unfollow
Log in to follow
GenesisHOPE
Detroit, MI, USA

0

Live Projects

21

Matched Projects
4 Followers

Posted October 19th

Share this project:

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Website is not up to date, not very well organized, and content is not very well written. And, our site does not appear on Google when you search for us.

What we have in place
  • We currently have Wordpress site, which should make it easy for you to get started. We also have Yeost and other plugins, and the ability to provide any other information you need.
How this will help
This project will save us $4,023 , allowing us to repair a roof for a senior to continue to age in place or provide scholarships for 2 young people.

We need to raise our visibility and are planning several campaigns to gain friends and supporters. The strength of our digital marketing efforts will rely heavily on our website -- good SEO, copy and visual design.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
Show more

About the org

GenesisHOPE
Unfollow
Our mission

Our mission is to promote healthy living and equitably create healthy resilient communities as we strive to advance health equity: healthy people + healthy places.

What we do

GenesisHOPE is a multi-service organization advancing health equity. We are community development professionals leading inclusive and equitable development of places where we live, work, learn and play.

We're also community health workers who educate and support people with choosing healthier lifestyles.

We work across three sectors:
Youth Development
Community Health
Community Economic Development

Testimonials

Christine was really great to work with. She was very organized and knew exactly what she needed from me to get started. Christine began with a discussion where we agreed upon goals and deliverables. She prepared an outline, and went to work revising copy and drafting new copy where needed. Christine is not only a great writer, but her superb project management skills kept us on track and moving forward, despite my busy schedule. I highly recommend Christine and will definitely keep her in mind for any future work.
Jeanine H.
Jeanine H.

Executive Director

Website Copywriting Project

Working with Jeanine was great! Our initial phone call was very informative and she was clear about exactly what she needed. She also provided the resources I needed to be successful, and communicated back and forth easily as progress was made. On a personal level she was very personable and fun to chat with, and made working with her and GenesisHOPE a fun project. I can't wait to see the difference their new website makes in the future, and look forward to working with her again should the need arise.
Christine L.
Christine L.

Volunteer

The pixel