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Logo Design & Visual Brand Identity

Help Blue Ridge Area Coalition for the Homeless elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Blue Ridge Area Coalition for the Homeless
Charlottesville, VA, USA
Blue Ridge Area Coalition for the Homeless
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Blue Ridge Area Coalition for the Homeless
Charlottesville, VA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted November 6th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are also interested in changing the name of the organization.

What we have in place
  • We have our current name and logo, which we know do not work for a variety of reasons. We can provide examples of logos and names that we do like.

    We can provide time to collaborate on ideas and see proposals.
How this will help
This project will save us $4,817 , allowing us to provide temporary shelter to more individuals experiencing homelessness during the COVID pandemic.

We will be better able to present ourselves to donors and the general public, which will aid in communicating our mission as well as fundraising.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Blue Ridge Area Coalition for the Homeless
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Cause
Housing & homelessness
Posted by
Gus T
Gus T.

Renaming and Rebranding TJACH

Our mission

The Blue Ridge Area Coalition for the Homeless (TJACH) aims to make homelessness rare, brief and nonrecurring in our community.

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