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Logo Design & Visual Brand Identity

Help Piedmont Community Services elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Piedmont Community Services
Collinsville, VA, USA
Piedmont Community Services
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Piedmont Community Services
Collinsville, VA, USA

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Cause
Human services
Skills
Graphic design

Posted June 29th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Looking to refresh a current agency logo and get ideas for the expansion of marketing efforts to accurately represent the agency's growth, appeal to the public, and align with the agency's core values and ultimately the consumers.

What we have in place
  • We currently have an existing logo, which should make it easy for you to get started. We also have marketing materials to review, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus resources on the consumers we are here to serve.

It's an important visual representation for consumers and the community. Our company has been in existence for 48 years and has grown exponentially to cover a large geographical area. Want to stay relevant and fresh and have updated marketing materials which will help refresh our image.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Piedmont Community Services
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Causes
Human services Education Youth development
Posted by
RC
Regina C.

Prevention Administrator

Our mission

To help individuals , families, and the community enhance their quality of life by providing a highly effective continuum of behavioral health services including prevention, treatment , education, and support within available resources.

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