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Storytelling

Help Sportsmen's Tennis & Enrichment Center enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Sportsmen's Tennis & Enrichment Center
Boston, MA, USA
Sportsmen's Tennis & Enrichment Center
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Sportsmen's Tennis & Enrichment Center
Boston, MA, USA

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Cause
Youth development
Skills
Marketing Writing

Posted January 19th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

Sportsmen's celebrates its 60th anniversary this year. We are looking for assistance in developing the most impactful stories to share beginning in March of this year that will begin our anniversary campaign which will culminate with our Annual Tennis Ball on November 19th. At this point in COVID time we are unsure if the event will be held virtually, hybrid or in person.

What we have in place
  • We currently have staff, founders, and board members willing to help, which should make it easy for you to get started. We also have an intern who can assist, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to spend these funds on vital programs and services offered to Boston inner city youth and families.

60 years is certainly a milestone to celebrate! Our stories are many and all are important to the impact we have made throughout the years. How do we craft our stories into a fabulous campaign that will incorporate our mission, impact, and growth for the future?

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Sportsmen's Tennis & Enrichment Center
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Causes
Youth development Education Health & nutrition
Posted by
Mary L
Mary L.

Dir. of Special Events and Community Engagement

Our mission

The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen's is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.

What we do

Founded in 1961, Sportsmen’s is the first indoor, nonprofit tennis club in the US built by and for the African-American community. For over 50 years, Sportsmen’s has provided the communities of Dorchester, Mattapan, and Roxbury with a place for youth and adults to gather, to learn and play tennis. Today we educate, train, and develop the academic and tennis skills of over 5,000 youth and young adults annually.
MISSION AND GOALS
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen’s is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
SPORTSMEN’S AND THE COMMUNITY WE SERVE
Sportsmen’s is a year-round, family centered organization offering tennis, academic and social enrichment programs for K-12 aged youth, adult basic education, financial literacy courses, health and wellness screening and classes. Our primary target population is low-income, school-age youth and young adults up to age 24 and their families residing in Dorchester, Mattapan, and Roxbury. Our youth are 71% elementary school age, 16% middle school, 12% high school age, and 1% young adults who are not in school; gender distribution is even. 87% of the students in our programs are underprivileged (based on a scale used to determine financial aid and free or reduced lunch at school). Our work directly addresses what studies show are the most pressing challenges faced by youth and families in economically depressed neighborhoods: poor academic performance of K-12 children; obesity, chronic illness and cardiovascular disease, stemming from limited physical activity; and lack of quality, affordable after-school options for children.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Mary)
Mary was wonderful and made very clear what they needed. I hope the plan set out helped them get their message out to their community.
Naiana B.
Naiana B.

Volunteer

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