Copywriting

Help Alzheimer's Research and Prevention Foundation express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Alzheimer's Research and Prevention Foundation
Tucson, AZ, USA
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Alzheimer's Research and Prevention Foundation
Tucson, AZ, USA

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Posted January 25th

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

Our homepage needs a facelift! We want to improve the content / message to be more user friendly and exciting.

What we have in place
  • We currently have the old copy (alzheimersprevention.org) and new data, which should make it easy for you to get started. We also have a staff member on standby to answer any questions, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to reach vulnerable populations more efficiently and focus on getting them the tools and resources they need.

Our homepage is our first impression... we only have a split second to capture someone's attention and keep them clicking. If we can create a better user experience, we can continue to educate people on Alzheimer's prevention, thus fulfilling our mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Alzheimer's Research and Prevention Foundation
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Posted by
Chelsea P.

Educational Programs Manager

Our mission

The mission of the Alzheimer's Research and Prevention Foundation is to prevent Alzheimer's disease by funding research studies and providing professional training, educational outreach and memory screenings.

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