Email Marketing Copywriting

Help The Family Youth Institute engage their community with an email series that gets their message across in a clear and compelling way.
The Family Youth Institute
Canton, MI, USA
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The Family Youth Institute
Canton, MI, USA

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Posted April 8th

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

I need help with editing existing email copy for a Ramadan fundraising campaign for the purpose of creating more mental health resources for the Muslim community. The goal of the fundraiser is to make $300,000. For the copy, I want help with two main things:
1. engaging, exciting content that utilizes storytelling to connect with the audience
2. eye-catching, attention-grabbing subject lines to get more email opens

What we have in place
  • We currently have existing email content, which should make it easy for you to get started. We also have existing setup in mailchimp, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to create mental health infographics, articles, videos, and toolkits to benefit the Muslim community with applicable resources to support them in times of need.

This project will help benefit the FYI by supplying funds to create, develop, and circulate mental health resources for the Muslim community. These funds will support research dedicated to community wellbeing and individual development. In addition, these resources will support those going through crises in their lives from starting from youth into older age. The FYI will be able to take complicated research and develop easy to understand resources for a wide audience to benefit from.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

The Family Youth Institute
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Our mission

Strengthening and empowering individuals, families, and communities through research and education.

Testimonials

He was efficient, fast and helped my copywriting
Amina R.
Amina R.

Communications Specialist

Email Marketing Copywriting Project

(No testimonial has been submitted by Chatterjee)
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