Search Engine Optimization Audit

Help A Bright Future for Kids assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
A Bright Future for Kids
Olathe, KS, USA
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A Bright Future for Kids
Olathe, KS, USA


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Posted June 11th

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are a small organization and most of our contacts/referrals come through direct contact with our founder/president and board members. Nevertheless, we would like to explore how to drive internet traffic to our website through organic searches, in the hope of expanding the current scope of our operations.

What We Have In Place
  • We currently have functional website and Google analytics account, which should make it easy for you to get started. We also have direct participation from myself, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to provide additional monetary, educational and material support to families in need in Kenya and Ethiopia.

We are a small organization and largely depend on personal contacts to engage individuals in support us. We hope that by leveraging technology that we can drive traffic to our website, thus expanding our scope across a wider geographic footprint and increasing our donor base beyond direct personal contacts.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

A Bright Future for Kids
Posted by
Darren J.

Director of Technology/Board Secretary

Our Mission

A Bright Futter for kids targets the causes of poverty by embracing a holistic approach for lasting transformation that secures a bright future for underprivileged communities .

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