Copywriting

Help American Diabetes Association - Virginia express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
American Diabetes Association - Virginia
Chesapeake, VA, USA
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American Diabetes Association - Virginia
Chesapeake, VA, USA

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Posted September 20th

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are creating a new Center for providing a hub of services for LGBTQ+ youth and their families. We are looking for a creative person to come up with a name for this Center that we can use in all of our marketing materials.

What we have in place
  • We currently have description of the Center, which should make it easy for you to get started. We also have new agency logo and branding guidelines in the works, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to help serve additional youth.

If we can come up with a clever and innvoative name, it could attract youth to use our services and will attract funders to support our work.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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