Search Engine Optimization Audit

Help HELP Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Hampton, VA, USA
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Hampton, VA, USA


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Posted October 19th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We want to have content that clearly states the three areas of focus for our organization-- shelter, healthcare, and support services-- and is easy to navigate for our separate audiences-- prospective patients, volunteers, and donors. We also need to know how we are ranking in Google searches, and how to improve that.

What We Have In Place
  • We currently have website, social media accounts, and google ads account, which should make it easy for you to get started. We also have staff member available, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to feed people and provide supplies for our homeless clients.

Our website has a lot of important information tucked away and we'd like to streamline our content.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

To provide dignifying, empowering, and faith-based safety-net shelter, healthcare, and support to our community's most vulnerable people


MJ was utterly fantastic. For us, who are managing a website and creating content without a lot of professional training on how it all really, really works-- MJ gave us a report with language for novices and action steps to propel us forward. She clearly explained what and when she would deliver the report, and then supplied more than we ever expected. Thank you, MJ!
Maureen Crone
Maureen C.

Marketing coordinator

Search Engine Optimization Audit Project

It's always a pleasure to work with an organization that genuinely appreciates your time and efforts and will clearly benefit from the project. Maureen was very easy to communicate with, provided clear instructions on the deliverables that would be most helpful to her. Not only that, but having learned more about HELP Inc through this project, they are doing fantastic work that is so, so needed in their community. I recommend this organization to any volunteer.
MJ Peters


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