Search Engine Optimization Audit

Help B'nai B'rith (Australia New Zealand) assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
B'nai B'rith (Australia New Zealand)
Caulfield, Australia
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B'nai B'rith (Australia New Zealand)
Caulfield, Australia


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Posted October 21st

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We have a brilliant new wordpress website - now we just need some help to make sure supporters can find us! Help us stand out from the crowd so that we can amplify the difference we are making to ending racism & discrimination in our community.

What We Have In Place
  • We currently have a great new wordpress site, which should make it easy for you to get started. We also have a dedicated project manager, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to continue our important work creating a generation of Upstanders

We are ambitious in our plans end racism and discrimination in our community. We do this by educating students on how to be Upstanders. But to make this happen we need volunteers and find

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

B'nai B'rith (Australia New Zealand)
Posted by
Natalie P.

Project Director

Our Mission

B'nai B'rith as a worldwide entity is dedicated to improving the quality of life for people around the globe. We are a national and global leader in advancing human rights; Israel advocacy; and advocacy on vital issues concerning seniors and their families; diversity education; improving communities and helping communities in crisis. Since 1843, B'nai B'rith has played a vital role around the world. Making the world a safer, more tolerant and better place is the mission that still drives our organization.

What We Do

Community Programs

Courage to Care Vic: We believe that ordinary people have the power to make a positive difference to the lives of others by being Upstanders.
Our Upstander Programs educate participants on the dangers of racism, prejudice, discrimination and bullying and offer practical tools to help empower participants to take positive action - in the schoolyard, workplaces, and in our communities. Our Upstander Programs are delivered by our team of skilled and dedicated volunteers and feature inspiring testimonies from Holocaust Survivor Speakers.


MJ was an absolute pleasure to work with - responsive, communicative and proactive. The quality of her work is exceptional and she was incredibly generous with her time.
Natalie P.

Project Director

Search Engine Optimization Audit Project

Natalie was friendly, easy to work with, and very respectful of my time. I enjoyed learning about the Courage to Care bystander education initiatives in Australia. I recommend volunteering with this organization.
MJ Peters


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