Copywriting

Help The King David School express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
The King David School
Melbourne, Australia
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The King David School
Melbourne, Australia

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Posted December 20th

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Purpose: To inspire prospective major donors to support a capital campaign to build a new sports precinct.
Output: Marketing collateral to "sell" the sports project to prospective donors:
The school lacks appropriate sports facilities.
This project is needed to influence the retention of current students in senior school and motivate the recruitment of new students.
Our families view the Phys. Ed. program as a highly important part of the overall curriculum.

What We Have In Place
  • We currently have some key messages re the capital campaign and the project, which should make it easy for you to get started. We also have the ability, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to optimise our marketing budget for this project.

The new sports precinct project will help THE KING DAVID SCHOOL achieve its Vision to be recognised as a provider of educational outcomes which are second to none including:
- to deliver the highest possible standards of facilities and resources for the benefit of its students and the broader community.
PILLAR 4 of our Strategic Plan:
MAINTAIN AND FURTHER DEVELOP FACILITIES AND THE LEARNING ENVIRONMENT:
- invest in major capital projects to meet the School's needs

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

The King David School
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Posted by
Ruth L.

Head of Foundation

Our Mission

This school exists to provide both excellence and opportunity in education from infancy to Year 12. It will foster the development of each individual student in its care paying careful attention and respect to his or her unique needs, abilities and aspirations. It will fulfil its goals with reference and respect to the contemporary Australian society within which it is so fortunate to exist: