Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a robust website with comprehensive information, which should make it easy for you to get started. We also have Google Analytics and ample staff to implement changes, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to provide 60 women with prenatal education and counseling.
The success of our organization depends on the ability to reach young moms with timely information. Without your help, we cannot maximize all online opportunities. Your skills will empower us to capture more people looking for pregnancy & infant resources.
Project plan
Our mission
We are a local nonprofit agency that is committed to improving Hawaii's maternal, child and family health through collaborative efforts in public education, advocacy and partner development.
What we do
Healthy Mothers Healthy Babies Coalition of Hawaii is committed to ensuring women and families receive access to resources and information before, during and after pregnancy. We provide programs, direct resources, and access to services that help Hawaii's women achieve a healthy, safe pregnancy and nurture a healthy baby.
Annually, we reach over 10,000 women and families through our MothersCare phone line, our online resource directory, our Text4Baby health text messaging service and our direct services. We also serve families through our Piko Pals 12-week new parent support program, our Cribs for Kids program for high-risk families, and our maternal counseling services.
We have been operating statewide in Hawaii for over 25 years and have strong partnerships throughout the public and private sectors.
Testimonials
She was able to help identify several items to improve on our site, helping us make targeted improvements.
(No testimonial has been submitted by Tally)