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Logo Design & Visual Brand Identity

Help International Youth Leadership Institute (IYLI) elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
International Youth Leadership Institute (IYLI)
New York, NY, USA
International Youth Leadership Institute (IYLI)
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International Youth Leadership Institute (IYLI)
New York, NY, USA

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Cause
Diversity & inclusion
Skills
Graphic design

Posted January 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a media kit, a Twitter account, a Facebook page, a new Snapc, which should make it easy for you to get started. We also have a press kit, a small list of press contacts,, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide breakfast, lunch, and dinner, for 10 IYLI Fellows and group leaders during their Summer Fellowship Program to Senegal.

For 26 years, the International Youth Leadership Institute (IYLI) has conducted leadership development and travel programs that have changed lives. We believe it's time for our visual representation to reflect IYLI's vibrant culture, as well as the confidence, camaraderie, and conscientiousness, we seek to imbue in our students.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

International Youth Leadership Institute (IYLI)
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Causes
Diversity & inclusion Education Youth development
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Catchafire V.

Board Member

Our mission

The mission of the International Youth Leadership Institute is to nurture a new generation of visionary leaders from the African Diaspora who, inspired by their rich African heritage, are committed to leave a legacy in the world.

What we do

IYLI provides leadership development and low-cost to no-cost international travel to mainly Black and Latino high school students in the New York area. Our hallmark Heritage Summer Program take students to countries in Africa, the Caribbean, and Latin & South America to experience the world from a new perspective.

Testimonials

Read the Impact Story
Robert was great at providing ideas and being flexible.
Catchafire V.

Board Member

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Robert T)
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