JP Morgan Chase


Logo Design & Visual Brand Identity

Diversity & Inclusion

This project is

In Progress

Matched with:

Robert T C.

This project will save us $5,422 , allowing us to provide breakfast, lunch, and dinner, for 10 IYLI Fellows and group leaders during their Summer Fellowship Program to Senegal.

What We Need

  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)

How This Will Help

For 26 years, the International Youth Leadership Institute (IYLI) has conducted leadership development and travel programs that have changed lives. We believe it's time for our visual representation to reflect IYLI's vibrant culture, as well as the confidence, camaraderie, and conscientiousness, we seek to imbue in our students.

What We Have In Place

We currently have a media kit, a Twitter account, a Facebook page, a new Snapc, which should make it easy for you to get started. We also have a press kit, a small list of press contacts,, and the ability to provide any other information you need.

Fun Fact

Since 1990, IYLI has conducted nearly 50 programs in 17 countries in Africa, Caribbean, and Latin and South America. IYLI has covered 90% of the costs for their students to travel, in line with our belief that student's access to world-class experiences should not be limited by income.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Prerequisites for Professional
  • Experience creating logos
  • Portfolio examples of graphic designs
  • Proficiency with design software such as Adobe's Creative Cloud
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like
  • Ability to share any existing marketing materials and style guides

Our Mission

The mission of the International Youth Leadership Institute is to nurture a new generation of visionary leaders from the African Diaspora who, inspired by their rich African heritage, are committed to leave a legacy in the world.

What We Do

IYLI provides leadership development and low-cost to no-cost international travel to mainly Black and Latino high school students in the New York area. Our hallmark Heritage Summer Program take students to countries in Africa, the Caribbean, and Latin & South America to experience the world from a new perspective.

  • City: New York, NY, USA
  • Org age : More than 25 Years
Diversity & Inclusion International Affairs Youth Development