JP Morgan Chase

Project

Marketing Strategy

Diversity & Inclusion

This project is

In Progress

Matched with:

Deborah D.

This project will save us $11,198 , allowing us to cover the registration fee for 6 women and girls to attend USCA.

What We Need

  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time

How This Will Help

The success of our organization depends on our mission and vision. Without your help, we cannot accomplishment our goals. Your skills will empower us to to realize an end to HIV/AIDS.

What We Have In Place

We currently have a mission and vision statement which should make it easy for you to get started. We also have a person who will assist and the ability to provide any other information you need.

Fun Fact

We have a dynamic group of founding board members that are very connected to the organization

  • Location: Remote (work anywhere)

Project Steps

Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
Prerequisites for Professional
  • Experience in marketing strategy, brand management, market research, or a related field
Prerequisites for Organization
  • Clear goals for your marketing efforts, and an understanding of the audiences you want to target
  • An understanding of the staff capacity and budget (if any) that you can dedicate to marketing
  • Clear brand messaging in place that can be used in your marketing
  • Staff member ready to prioritize this project

Our Mission

The National Black Women's HIV/AIDS Network's (NBWHAN) mission is to be a voice and advocate for Black women and girls living with or affected by HIV/AIDS by engaging in policy and program initiatives that fight gender, social and health inequities.

Diversity & Inclusion Education Women's Issues