Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
*Help set up and manage Google Ad Grant account
*Participate in forming, monitoring, and optimizing effective strategies that reach intended audiences
*Assist in keyword selection and audience targeting
*Monitor ads grant budget and adjust bids to gain better ROI
*Track KPIs and produce reports to assess performance and pinpoint issues
*Assist in writing attractive and concise copy for adverts
*Recommend ways to reduce the risk of click fraud Preferred
What we have in place
- We currently have 1 to 2 staff members available to assist, which should make it easy for you to get started. We also have digital assets and language for the ads, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to direct funds toward programs.
Alliance aims to broaden our audience by highlighting our work and receiving donations. Annually, we serve over 5,000 New Yorkers, and we would like to advertise our services and programs to serve more people.
Project plan
Our mission
Alliance for Positive Change is a leading multiservice organization that provides low-income New Yorkers living with HIV/AIDS and other chronic conditions with access to quality health care, housing, harm reduction, coaching, food and nutritional services, peer training, and more.
Alliance opened in 1990, at the height of the HIV crisis--a welcoming community of transformation and opportunity. Today, we deliver on the promise of positive change with services and resources that equip people to navigate systemic inequities and achieve health and well-being.
What we do
Using a harm reduction lens and offering English/Spanish bilingual services, provide services that include:
-Peer-led community outreach/engagement
-HIV/hepatitis C testing, counseling, and linkage to care
-Full-spectrum harm reduction services and recovery supports
-HIV prevention education
-Food and nutritional services
-Other services that add up to a supportive and effective prevention infrastructure for New York City's low-income communities of color.