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Search Engine Optimization Audit

Help The Amani Foundation assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
The Amani Foundation
Brooklyn, NY, USA
The Amani Foundation
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The Amani Foundation
Brooklyn, NY, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing Web development

Posted April 24th

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Search Engine Optimization Audit
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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We need SEO optimization for our small-nonprofits existing website.

What we have in place
  • We currently have a team devoted the website support to answer questions, which should make it easy for you to get started. We also have the time to provide you with guidance, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to get more donors and expand our audience.

We need to drive more traffic to our website and convert visits into donations, but we don't know how. A consultant recommended SEO optimization.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

The Amani Foundation
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Causes
Youth development Education Gender equity & justice
Posted by
Katharine T
Katharine T.

Executive Director

Our mission

Our mission is to aid underserved children in their academic endeavors, emotional development, physical wellbeing, through full-time residential care. We support families: our ultimate goal is educational empowerment, reunification with relatives, and holistic healing. The Amani Foundation is a US-based charity that, at the request of the children's home, provides managerial oversight and financial support. The Amani Foundation is the only legal affiliate of, and exclusively supports the children's home.

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