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Google Ads Set Up

Help Leave it in the Ground Initiative (LINGO) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Leave it in the Ground Initiative (LINGO)
Radebeul, Germany
Leave it in the Ground Initiative (LINGO)
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Leave it in the Ground Initiative (LINGO)
Radebeul, Germany

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Digital marketing Search engine marketing

Posted April 24th

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Google Ads Set Up
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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Language proficiency requirements

English and Spanish proficiency is required. You will not be able to apply if you do not meet this requirement. Learn more about language proficiency requirements.

Additional details

Hi! LINGO and colleagues have published a resource, tenemosquehablardepemex.org, which is very relevant at the moment in Mexico due to a social and political window of opportunity. We are looking for someone to help us set up a Google ad soon, hopefully by the first week of May. Thanks for reading!

What we have in place
  • We currently have a dedicated member of staff, which should make it easy for you to get started. We also have samples of our previous ad campaigns, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue working on game changers for the climate.

This project will help bring attention to an important topic: opportunities for Mexico's national oil company Pemex's transition away from fossil fuels, to the public eye in a time of need!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Leave it in the Ground Initiative (LINGO)
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Cause
Environment
Posted by
Francesco L
Francesco L.

General Manager

Our mission

LINGO works on ending the fossil fuel age by leaving fossils in the ground and transitioning to 100% clean energy.

What we do

We do this by:

1) Supporting struggles against fossil fuel projects around the world.

2) Promoting game-changers for the climate, innovative solutions that enable us to end fossil fuel burning in years, not decades.

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