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Public Relations Strategy

Selective Staffing Corporate Internship Program
New York, NY, USA
Selective Staffing Corporate Internship Program
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Selective Staffing Corporate Internship Program
New York, NY, USA

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Cause
Diversity & inclusion
Skills
Communications Public relations

Posted November 4th

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Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have Major Corporations that have benifited from our proven track, which should make it easy for you to get started. We also have Sound Website, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to to effectively spread a wider net of influence for underserved & deserving students.

We are about to launch our program nationally at Microsoft November 18th and need help in attracting the best media coverage for such an event.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Selective Staffing Corporate Internship Program
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Causes
Diversity & inclusion Education Employment services
Posted by
Miguel M
Miguel M.

CEO & Co-Founder

Our mission

Selective Staffing Corporate Internship Program (SCIP)? is a 501(c) (3) organization founded in 1997 and its mission is to enlighten, employ & empower high achieving diverse high school and college students from undeserved communities through corporate mentorship, career job readiness training, leadership training, internship/part-time/full-time opportunities.

What we do

SCIP was established to provide a growth module for students in the public school system to have access to the “movers and shakers” in the corporate arena and to have a wide range of future options. As part of their on-going community-oriented endeavors, the Mancebo wanted to give these students, who would not be able to connect to these leaders on their own, direct access to corporate professionals and business owners who could share their experience and insights.

SCIP’s interns are exposed to global business environments, trained in appropriate corporate communications, and coached in office protocol. Mentors provide interns with motivation and guidance to help them develop a strong work ethic, as well as enabling them to identify and take advantage of future opportunities. The Mancebo's dedication inspires their Fortune 500 clients to welcome and provide advanced training to these outstanding interns, establishing a win-win situation for both the interns and corporations. SCIP builds on today’s strategies for success to create tomorrow’s leaders.

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