JP Morgan Chase

Project

Public Relations Strategy

Diversity & Inclusion

This project is

In Progress

Matched with:

Pamela M.

This project will save us $5,000, allowing us to to effectively spread a wider net of influence for underserved & deserving students.

What We Need

  • A Public Relations (PR) strategy that includes:
    • Review of Organization's public relations goals
    • Identification of the audiences Organization should be addressing to achieve stated goals
    • Identification of the media outlets Organization should target to reach stated audiences
    • A press list created based on Organization's target media outlets
    • Recommendations on the best tactics to build relationships with Organization's target media outlets

How This Will Help

We are about to launch our program nationally at Microsoft November 18th and need help in attracting the best media coverage for such an event.

What We Have In Place

We currently have Major Corporations that have benifited from our proven track which should make it easy for you to get started. We also have Sound Website and the ability to provide any other information you need.

Fun Fact

we are an organization that truly believes in empowering the next generation of diverse global leaders. We were recognized this year by the White House as a National Bright Spot, for educational excellance . Please see website www.SCIPLEADERS.ORG

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current PR activities and strategies
    • Volunteer Manager shares any existing PR materials
  • Milestone 1: Project goals, timeline, and process established and initial information distributed
    • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 2: Target audiences and media outlets have been identified
    • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback on the target audiences and media outlets
    • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
  • Milestone 3: Finalized PR strategy has been delivered to the Organization
    • Professional creates a press list based on the media outlets identified
    • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Prerequisites for Professional
  • Excellent writing and editing skills
  • Understanding of PR planning
  • Experience as a communications consultant or PR Professional
Prerequisites for Organization
  • Clear goals for your PR efforts
  • An understanding of the staff capacity that you can dedicate to PR
  • Staff member ready to prioritize this project

Our Mission

Selective Staffing Corporate Internship Program (SCIP)? is a 501(c) (3) organization founded in 1997 and its mission is to enlighten, employ & empower high achieving diverse high school and college students from undeserved communities through corporate mentorship, career job readiness training, leadership training, internship/part-time/full-time opportunities.

What We Do

SCIP was established to provide a growth module for students in the public school system to have access to the “movers and shakers” in the corporate arena and to have a wide range of future options. As part of their on-going community-oriented endeavors, the Mancebo wanted to give these students, who would not be able to connect to these leaders on their own, direct access to corporate professionals and business owners who could share their experience and insights. SCIP’s interns are exposed to global business environments, trained in appropriate corporate communications, and coached in office protocol. Mentors provide interns with motivation and guidance to help them develop a strong work ethic, as well as enabling them to identify and take advantage of future opportunities. The Mancebo's dedication inspires their Fortune 500 clients to welcome and provide advanced training to these outstanding interns, establishing a win-win situation for both the interns and corporations. SCIP builds on today’s strategies for success to create tomorrow’s leaders.