Website Copywriting

Help Healthy Mothers Healthy Babies Coalition of Hawaii improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Healthy Mothers Healthy Babies Coalition of Hawaii
Honolulu, HI, USA
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Healthy Mothers Healthy Babies Coalition of Hawaii
Honolulu, HI, USA

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Posted October 25th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • We currently have a staging site and web copy written, which should make it easy for you to get started. We also have staff that can make changes to the site, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to provide 30 women with full scholarships to our Piko Pals program.

We are currently migrating our old site (hmhb-hawaii.org) to a new platform (WordPress) and have the new one on a staging site. We are migrating much of the old copy, but wanted to take this chance to "freshen" it up and make it livelier, most applicable to our audience/demographic, and absolutely optimized for SEO.

We also have a Google AdWords account (and Google Grant, so the ads are free to us), so we can share that information, as well.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Healthy Mothers Healthy Babies Coalition of Hawaii
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Our mission

We are a local nonprofit agency that is committed to improving Hawaii's maternal, child and family health through collaborative efforts in public education, advocacy and partner development.

What we do

Healthy Mothers Healthy Babies Coalition of Hawaii is committed to ensuring women and families receive access to resources and information before, during and after pregnancy. We provide programs, direct resources, and access to services that help Hawaii's women achieve a healthy, safe pregnancy and nurture a healthy baby.

Annually, we reach over 10,000 women and families through our MothersCare phone line, our online resource directory, our Text4Baby health text messaging service and our direct services. We also serve families through our Piko Pals 12-week new parent support program, our Cribs for Kids program for high-risk families, and our maternal counseling services.

We have been operating statewide in Hawaii for over 25 years and have strong partnerships throughout the public and private sectors.

Testimonials

Sherri was incredibly helpful, timely, and on top of things. She provided an abundance of help to get our new website launched with refreshed content and optimized links.
Lisa K.
Lisa K.

Executive Director

Website Copywriting Project

(No testimonial has been submitted by Sherri)
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