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E-Newsletter

Help Satilla RiverWatch Alliance * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Satilla RiverWatch Alliance
Woodbine, GA, USA
Satilla RiverWatch Alliance
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Satilla RiverWatch Alliance
Woodbine, GA, USA

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Cause
Environment
Skills
Communications Digital marketing

Posted January 16th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
Additional details

Advice on how to keep the e-newsletter content engaging and inspire action.

What we have in place
  • We currently have an account with MailChimp, and we have 1400 email addresses on our list. We have a few generic templates we've been using, and we've been sending out monthly emails for the past few years. These should give you an idea of the types of information we share. We also have a collection of photographs on Flickr that are very easily accessed.
How this will help
This project will save us $3,002 , allowing us to equip two new volunteers to conduct monthly water quality monitoring at popular swimming spots on the Satilla River.

The importance of connecting with our members via email is vital to distributing timely information and updates, and to encourage our members to participate in urgent action alerts. With frequently flooded inboxes, we need help making our emails stand out, and at the same time keeping them easy to read and understand. Connecting with our members is key to moving forward with our environmental protection efforts in southern Georgia.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Satilla RiverWatch Alliance
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Cause
Environment
Posted by
Laura E
Laura E.

Executive Director and Riverkeeper

Our mission

The mission of the Satilla Riverkeeper is to PROTECT, RESTORE, and EDUCATE about the ecological values and unique beauty of the Satilla River. We work to insure adequate quality and quantity of water in the Satilla River for all uses. We are the eyes and ears of the watershed and estuary.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Laura)
Laura was very easy to work with. From the first call through all revisions she provided great input and guidance.
Christopher M.
Christopher M.

Volunteer

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