Website Copywriting

Help FOCUS Hispanic Center for Community Development, … improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
FOCUS Hispanic Center for Community Development, Inc.
Newark, NJ, USA
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FOCUS Hispanic Center for Community Development, Inc.
Newark, NJ, USA

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Posted February 21st

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • We currently have pictures, success stories, funding sources list., which should make it easy for you to get started. We also have updated information in all our programs and services. A new Executive Director, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to have a catafire volunteer that could create a more attractive website. It will save FOCUS the cost that is not allocate in the budget.

We need a website that will represent the day by day details of our outreach services. Visitors who log onto our website are seeing information that is outdated. The website should become our window to the community so that we inform those who have not availed themselves of our services while re-affirming to those who have visited our headquarters to aide us in disseminating our mission and successes so that our organization will be in the forefront of the Latino community as a reliable resource. Increase donation and create a more modern, mobile responsive website.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

FOCUS Hispanic Center for Community Development, Inc.
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Posted by
Loyda R.

Director of Human Resources and

Our mission

Provide community leadership by developing a variety of health and human development initiatives which advance the community toward self-sufficiency, growth, empowerment, and a better quality of life.

What we do

FOCUS Hispanic Center for Community Development, Inc. is a multi-service non-profit (501 (c) 3) community-based organization with a 50-year history of service to the community of Greater Newark and Essex County. FOCUS has historically offered a variety of services to the community, from the very young to the elderly: services to seniors, family support, youth development, emergency assistance, adult protective services. It delivers services to the community through two divisions: Human Services and Youth and Family Development, which reflect the importance given to these areas in order to improve the social, economic and educational needs of people served by the organization.

Testimonials

Bambi stepped in when the first copywriter unexpected stopped working. She was a very liable and responsible and help us accomplish the copywriting and more for the website.
Loyda R.
Loyda R.

Director of Human Resources and

Website Copywriting Project

(No testimonial has been submitted by Bambi)
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