This project is in progress
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Matched with Jennifer O
Matched with
Jennifer O.

Communication Materials Audit

Posted by
Jen C.

Community Organizer/Stewardship Manager

Posted Date
Sep 13, 2018
Location
Virtual volunteer opportunity
Communication Materials Audit
Impact statement
This project will save us $3,002 , allowing us to focus our efforts on acquisition of property and support of our residents and community members.

Project Details

What We Need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
What We Have In Place
  • We currently have a set of materials, website, social media and recent press, which should make it easy for you to get started. We also have a list of what specific groups we are targeting and our ask for each, and the ability to provide any other information you need.
How This Will Help

Our work is continually evolving so it is important to incorporate more recent projects in our material.
We would like to have materials that highlight different aspects of our work depending on the specific audience. We already have a clear sense of the different target groups and what we would like generally to communicate. This project will help us better reach potential partners, allies, and funders, as well as enabling us to provide these groups with a snapshot of our work and how they can support it.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as a Communications Strategy, Brand Messaging, and/or Communications Strategy (if applicable)
1
Milestone 1: Analysis and Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About The Org

Our Mission

OakCLT removes land, housing, and other critical community serving real estate assets from the speculative market and stewards them with, and for the permanent benefit of, low-income residents of Oakland.