Project

Communication Materials Audit

Community & Economic Development

By Jen C.

Community Organizer/Stewardship Manager

Posted Sep 13, 2018

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2 professionals have applied

This project will save us $3,002 , allowing us to focus our efforts on acquisition of property and support of our residents and community members.

What We Need

  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals

How This Will Help

Our work is continually evolving so it is important to incorporate more recent projects in our material.
We would like to have materials that highlight different aspects of our work depending on the specific audience. We already have a clear sense of the different target groups and what we would like generally to communicate. This project will help us better reach potential partners, allies, and funders, as well as enabling us to provide these groups with a snapshot of our work and how they can support it.

What We Have In Place

We currently have a set of materials, website, social media and recent press which should make it easy for you to get started. We also have a list of what specific groups we are targeting and our ask for each and the ability to provide any other information you need.

Fun Fact

We are a small staff, and we love working together. We are innovative, willing to take on difficult projects, and view our work as part of a larger struggle for land, housing and economic justice.

  • Estimated Time
    Volunteers: 10-20 hours over 2-4 weeks
    Organizations: 4-6 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as a Communications Strategy, Brand Messaging, and/or Communications Strategy (if applicable)
Milestone 1: Analysis and Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
Prerequisites for Professional
  • Expertise in creating and editing communications collateral
  • Excellent writing and editing skills
Prerequisites for Organization
  • Ability to clearly articulate your communications goals and target audiences
  • Existing communication and marketing materials to be reviewed

Our Mission

OakCLT removes land, housing, and other critical community serving real estate assets from the speculative market and stewards them with, and for the permanent benefit of, low-income residents of Oakland.

Community & Economic Development Housing & Homelessness