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Logo Design & Visual Brand Identity

Help UTEC, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
UTEC, Inc.
Lowell, MA, USA
UTEC, Inc.
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UTEC, Inc.
Lowell, MA, USA

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Cause
Youth development
Skills
Graphic design

Posted October 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have strong personality and positioning, which should make it easy for you to get started. We also have great ideas from the young adult members, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to This project will save us an estimated $2,500 AND will give our young adult leaders the chance to engage directly with a marketing/design professional.

UTEC is the lead agency for a statewide coalition of ~5 nonprofits that also serve proven-risk young adults, or those who have been involved in the justice system. The coalition is currently known as Teens Leading the Way, but it's time to update the name and branding.

Most of the members are out of their teens, and the coalition is focused on justice reforms that affect young adults. How can we convey that more effectively with policymakers and allies? TLTW has shown that its members can make great changes - now we need an identity that will, too.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

UTEC, Inc.
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Causes
Youth development Justice & legal services Violence prevention
Posted by
DG
Dawn G.

Volunteer manager

Our mission

UTEC's mission and promise is to ignite and nurture the ambition of our most disconnected young people to trade violence and poverty for social and economic success.


Teens Leading The Way (TLTW) is a statewide, youth-led coalition which seeks to empower young people to create lasting change through policymaking. Young adults in TLTW create and maintain campaigns to bring about social change on the state-wide level.

Testimonials

Read the Impact Story
Anna gave thoughtful guidance and offered a range of design concepts for our young adult leaders' input. Her approach helped our steering committee refine the identity and visual priorities for our new coalition name and look. We appreciated the fact that she valued our social justice priorities as well as design input from the young adult reviewers!
Dawn G.

Volunteer manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Anna)
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