Visual Branding call
Visual Branding Call
Call details
What we'd like to talk about
I'd like feedback on (1) prioritizing our young adult stakeholders' naming and visual branding concepts and (2) brainstorm about any direction for design development on 2-3 of the strongest options.
Additional context
UTEC is the lead agency for a statewide coalition of ~5 nonprofits that also serve proven-risk young adults. The coalition is currently known as Teens Leading the Way, but it's time to update the name and branding - especially as the coalition works to identify a new policy issue/legislative campaign (after successfully passing juvenile expungement into law earlier this year).
The young adult members of the coalition have done some branding and personality work already and recently brainstormed about naming and logo-design options. They had some great ideas that now need to be developed further!
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Our mission
UTEC's mission and promise is to ignite and nurture the ambition of our most disconnected young people to trade violence and poverty for social and economic success.
Teens Leading The Way (TLTW) is a statewide, youth-led coalition which seeks to empower young people to create lasting change through policymaking. Young adults in TLTW create and maintain campaigns to bring about social change on the state-wide level.