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Event Branding & Marketing Materials

Atlanta Center for Self Sufficiency Inc.
Atlanta, GA, USA
Atlanta Center for Self Sufficiency Inc.
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Atlanta Center for Self Sufficiency Inc.
Atlanta, GA, USA

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Cause
Housing & homelessness
Skills
Graphic design Marketing

Posted November 16th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

The event is an annual breakfast. The tentative name for the event is "Elevate!". This name was chosen to reflect the nature of our work which is to empower men and women experiencing homelessness and financial vulnerability to reach their goals for self-sufficiency. We do this through our life stabilization, workforce development, and job placement program. The 2019 theme will be "Inspiring Hope and Transforming Lives Together" It does not have to fit our current logo. However, the colors should include (but are not limited to) our brand guidelines.

What we have in place
  • We currently have general brand messaging, which should make it easy for you to get started. We also have a website, FB, Instagram, Twitter, and LinkedIn presence. FB: 2,000; MailChimp: 4,000, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to provide 12 months of life stabilization, workforce development, and job training services (including transportation, supportive services, and meals) to 7 adults.

We need to creatively connect people to the cause of ending homelessness and poverty for men, women, and families. This is lofty but a goal worth championing. We would like to convey the following: empowerment, hope, strength, community, transformation, vision, growth, and inspiration. This project is important because the event logo evokes emotions and thoughts that can compel people to support our work through engagement, advocacy, and donations.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Atlanta Center for Self Sufficiency Inc.
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Causes
Housing & homelessness Employment services
Posted by
AH
Adrianne H.

Director of Development and Marketing

Our mission

To empower financially vulnerable individuals in our community to become self-sufficient, sustainably employed, and economic contributors to society.

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