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Event Branding & Marketing Materials

TUGG
Cambridge, MA, USA
TUGG
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TUGG
Cambridge, MA, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design Marketing

Posted November 28th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

TUGG is hosting its 12th annual Wine Party at the end of April. Looking for someone to help with the creative aspect of it.

What we have in place
  • We currently have previous year's marketing, which should make it easy for you to get started. We also have a responsive and visionary ED that can help guide the creative process, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to more seamlessly pull off this big event.

This is TUGG's #1 core function as a nonprofit. This is extremely important.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

TUGG
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Causes
Philanthropy & capacity building Youth development
Posted by
Michael C
Michael C.

Executive Director

Our mission

TUGG, which stands for Technology Underwriting Greater Good, is a 501(c)(3) nonprofit in Cambridge whose mission is to identify and fund early-stage, high impact nonprofits; once in the TUGG portfolio, we then connect these nonprofits directly with Boston tech companies. Ultimately, we want to create value for our two biggest stakeholders: our nonprofits and our volunteer network comprised of tech employees. We are the tech workers investing in Boston's future.

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