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E-Newsletter

Help Rosalynn Carter Institute for Caregiving * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Rosalynn Carter Institute for Caregiving
Americus, GA, USA
Rosalynn Carter Institute for Caregiving
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Rosalynn Carter Institute for Caregiving
Americus, GA, USA

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Human services
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Communications Digital marketing

Posted December 11th

E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
Additional details

I need assistance with creating a new years greeting to send to our organization's newsletter subscribers.

What we have in place
  • We currently have iContact software, which should make it easy for you to get started. We also have database of subscribers, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to use these funds in another way to help support the caregivers we serve.

Connecting with our email subscribers is extremely important to us. We would love to kick off the New Year with a positive greeting to get them excited about what is to come in 2019.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Rosalynn Carter Institute for Caregiving
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Causes
Human services Education Health & nutrition
Posted by
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Mary-Margaret F.

Communications Coordinator

Our mission

The Rosalynn Carter Institute for Caregiving establishes local, state, national, and international partnerships committed to building quality, long-term, home and community-based services. We believe this begins with providing caregivers with effective supports to promote caregiver health, skills and resilience. We also believe strongly in the need to provide greater recognition for professional and family caregivers. We focus on helping caregivers coping with chronic illness and disability across the lifespan.

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