Search Engine Optimization Audit
Search Engine Optimization Audit
Project details
What we need
- Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
- Actionable steps to improve website’s performance in search engines via organic search
Additional details
We want an SEO audit & tips on how to draw traffic to our website, especially to increase sign ups for our courses https://oaec.org/events/courses-overview/ and to get people to come shop at our Plant Nursery https://oaec.org/plant-nursery. WordPress +YOAST, Google Ad Grant, & Analytics set up. Need help optimizing so it all works well together.
What we have in place
- We currently have WP with YOAST, analytics, Google Adwords Grant, which should make it easy for you to get started. We also have a part time communications staff and a part time IT person, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to be more economically self-sustaining & focus on our ecological justice collaborations and policy initiatives. We get 2/3 from donations & 1/3 from these income generating programs (nursery & courses.)
These income generating programs help to subsidize other projects, collaborations & policy initiatives in ecological justice. We had to cancel one of our courses due to low enrollment and also lost money on our nursery last year. We need to make sure the nursery shows up in searches and that our Permaculture and School Garden Teacher Training course Google Ads result in sign ups.
Project plan
Our mission
OAEC cultivates ecological literacy and builds the capacity of civic and social movement leaders and organizations to guide their own communities to an ecologically regenerative, economically viable, and socially just future.
Inspired by Nature, where diversity is a key indicator of the health of an ecosystem, we assist place-based communities in reorienting human economy and governance towards the restoration and stewardship of biological and cultural diversity. To realize our mission, we invest in projects and partnerships that address the root causes of the ecological, economic, and social crises of our time.