Marketing Strategy
POISE Foundation
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have goals for our marketing efforts & know the target audiences, which should make it easy for you to get started. We also have staff assigned, some brand messaging, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to purchase ads, sponsor small events and other marketing/communication activities to gain more exposure and promote the good work of the foundation!
We are community foundation who seeks to make philanthropy more accessible to a larger community; and to engage community to find solutions to issues which impact it. Although we are nearly 40 years old, many people are unaware of us & one's ability to be a philanthropist, no matter their financial status. We want to develop a comprehensive strategy to inform the community of our existence & build assets; to be more sustainable & to provide effective grantmaking, leadership & advocacy services.
Project plan
Posted by
Shirrell B.
Sr. Development Officer
Our mission
POISE envisions a Pittsburgh Region in which all members of the Black Community are empowered and self sufficient. With this vision as the core of the Foundation's philosophical approach to its work, POISE's mission is:
To assist the Pittsburgh Region's Black Community in achieving self-sustaining practices, through strategic leadership, collective giving, grantmaking and advocacy.
