Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have Google ad grant, FB, Twitter, Instagram and LinkedIn channel, which should make it easy for you to get started. We also have weekly blogs, monthly newsletters and a website copy rewrite, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to advance legal and educational initiatives including the first Earth Law legal textbook to publish in Feb 2020.
We need to get the word out to a much broader population and with all our content, we're not getting as much traction as I think we could so need your help.
Project plan
Our mission
Earth Law Center catalyzes a global movement to rebalance the human-Nature relationship.
We do this by working to make ELC a household name, expanding the body of Earth Law, and providing tools for judges and lawyers to analyze in decisions affecting the natural environment.
What we do
Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities can regenerate and thrive.
This includes a wide range of activities from researching and writing part of an amendment being considered by the Oaxaca Parliament for rights of rivers, to Amicus Briefs (12+ submitted since 2018). This includes the first Earth Law textbook in the world, published by Wolters Kluwer as well as Earth Law frameworks for rivers, marine protected areas and communities.
Catchafire volunteers form a core part of ELC's volunteer leaders, and we've completed over 100+ projects. So thank you Catchafire!!!
Testimonials
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