This project was completed on Mar 15, 2019
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Matched with Christopher R
Matched with
Christopher R.

Search Engine Marketing Plan

Posted by
Darlene L.

Executive Director

Posted Date
Feb 8, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $7,098 , allowing us to advance legal and educational initiatives including the first Earth Law legal textbook to publish in Feb 2020.

Project Details

What We Need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What We Have In Place
  • We currently have Google ad grant, FB, Twitter, Instagram and LinkedIn channel, which should make it easy for you to get started. We also have weekly blogs, monthly newsletters and a website copy rewrite, and the ability to provide any other information you need.
How This Will Help

We need to get the word out to a much broader population and with all our content, we're not getting as much traction as I think we could so need your help.

Project Plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About The Org

Our Mission

Earth Law Center works to transform the law to recognize and protect nature’s inherent rights to exist, thrive and evolve.
We do this by building a force of advocates for nature's rights at the local, state, national, and international levels.

What We Do

Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities also have rights and protections. This would mean securing legal rights for Marine Protected Areas like the Patagonian Sea can protect thousands of species of animals and help preserve that key ecosystem. Granting the Great Lakes legal rights ensures the protection and restoration of that ecosystem, resulting in a sustainable relationship between human needs and the needs of the ecosystem and species within. Thanks to help from Catchafire volunteers, ELC has launched a dozen legal initiatives this year and preparing to start new ones in 2018.

Our project is sponsored by:

Testimonials

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