Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
No logo design for the foundation. We have been using the logo of the national organization, Tuskegee Airmen, Inc. We have been using TASF as our identifier (Tuskegee Airmen Scholarship Foundation) but we don't have a logo that ties our mission to our scholarships. The organization was founded on the exploits of the Tuskegee Airmen, America's first black pilots (Redtails) to serve in WWII. In 19778 original armen founded a scholarship foundation
What we have in place
- We currently have a design for the national organization, which should make it easy for you to get started. We also have military history associated with the foundation, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to provide additional resources for scholarships and broaden our community outreach. It will also reduce design costs and allow us to focus more on our alumni campaigns.
We need to separate ourselves as a foundation from the national office that bears the same name, Tuskegee Airmen. The national office is more fraternal and has youth-focused programming and our foundation is focused in college entrance by providing scholarships in aviation, aerospace and STEM and beyond. We need this logo to be able to provide products for sale such as cups, caps, t-shirts, jackets, etc. We currently have no e-commerce and would like to add this feature.
Project plan
Our mission
The mission of the Tuskegee Airmen Scholarship Foundation is to provide motivation, vocational access, and scholarships to financially and academically deserving students seeking careers in aviation, aerospace, STEM and beyond.
What we do
Provide 40 $1,500 scholarships annually to high-performing low-income underserved students across the nation. Working with some 30+ chapters in the US and Virgin Islands, the foundation seeks the best and brightest students seeking careers in aviation, aerospace, STEM and beyond.
Testimonials
Heather was a real jewel to work with. She has an outstanding level of patience and an amenable temperament to complaint her work. The provided professional designs with very limited assistance or guidance from our group. I am very pleased with her effort to give us exactly what we asked for, and would recommend her without hesitation.
Working with Edward was a pleasure! Although there were some timeline delays, Edward was always responsive and kept me informed. I enjoyed coming up with creative concepts for this amazing organization!