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Matched with Heather C
Matched with
Heather C.

Logo Design & Visual Brand Identity

Posted by
Edward G.

Executive Director

Posted Date
Feb 15, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to provide additional resources for scholarships and broaden our community outreach. It will also reduce design costs and allow us to focus more on our alumni campaigns.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

No logo design for the foundation. We have been using the logo of the national organization, Tuskegee Airmen, Inc. We have been using TASF as our identifier (Tuskegee Airmen Scholarship Foundation) but we don't have a logo that ties our mission to our scholarships. The organization was founded on the exploits of the Tuskegee Airmen, America's first black pilots (Redtails) to serve in WWII. In 19778 original armen founded a scholarship foundation

What We Have In Place
  • We currently have a design for the national organization, which should make it easy for you to get started. We also have military history associated with the foundation, and the ability to provide any other information you need.
How This Will Help

We need to separate ourselves as a foundation from the national office that bears the same name, Tuskegee Airmen. The national office is more fraternal and has youth-focused programming and our foundation is focused in college entrance by providing scholarships in aviation, aerospace and STEM and beyond. We need this logo to be able to provide products for sale such as cups, caps, t-shirts, jackets, etc. We currently have no e-commerce and would like to add this feature.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The mission of the Tuskegee Airmen Scholarship Foundation is to provide motivation, vocational access, and scholarships to financially and academically deserving students seeking careers in aviation, aerospace, STEM and beyond.

What We Do

Provide 40 $1,500 scholarships annually to high-performing low-income underserved students across the nation. Working with some 30+ chapters in the US and Virgin Islands, the foundation seeks the best and brightest students seeking careers in aviation, aerospace, STEM and beyond.

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