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Storytelling

Help Milky Mommas Inc enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Milky Mommas Inc
Savannah, GA, USA
Milky Mommas Inc
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Milky Mommas Inc
Savannah, GA, USA

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Cause
Maternal health
Skills
Marketing Writing

Posted May 29th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We currently have lots of community member stories and images, which should make it easy for you to get started. We also have several years worth of data from surveys of our community, and the ability to provide any other information you need.
How this will help
This project will save us $1,187 , allowing us to "keep the lights on," as our total assets are currently not much higher than this amount.

We know that in order to reach funders and partners, we need to be able to express to outsiders the importance of what we do and our impact. We've been a community for 7.5 years and we are pioneering a new landscape for lactation support in the digital space. One thing we have struggled with is identifying the most compelling stories and learning how to share them for the greatest impact to the people who need to hear them.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Milky Mommas Inc
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Causes
Maternal health Diversity & inclusion Human services
Posted by
Christine R
Christine R.

Founder & CEO

Our mission

Increasing equity and accessibility of quality lactation support, helping all individuals meet their breastmilk feeding goals.

What we do

Milky Mommas helps individuals meet their human milk feeding goals by providing up-to-date, evidence based information and counseling 24/7 within a free, thriving peer-to-peer support community overseen by a team of lactation professionals.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Christine)
Loved working with Christine and the team! Will hopefully continue to contribute!
Jillian W.
Jillian W.

Researcher, data analyst, writer

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