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Logo Design & Visual Brand Identity

Help 180 Degrees elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
180 Degrees
Saint Paul, MN, USA
180 Degrees
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180 Degrees
Saint Paul, MN, USA

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Cause
Human services
Skills
Graphic design

Posted June 26th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have a program for men rebuilding their lives following incarceration. Our residential setting is their first stop upon being released from prison. We provide safe shelter, help them transition back to society, land employment, and find housing. We have an opportunity to receive state funding to enhance our employment program. We need a name, visual identity, and positive messaging. Our model is the Doe Fund, Ready, Willing, and Able. https://www.doe.org/

What we have in place
  • We currently have a committed program, which should make it easy for you to get started. We also have a framework including some organizations we admire, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to keep resources directed at programs that help clients move forward in the community.

Our Clifton Residence program served about 200 men each year who are rebuilding their lives following incarceration. They face insurmountable barriers to securing employment and housing and adjusting to a world that's changed dramatically since they entered prison.
Nationally and in Minnesota, there is increasing attention addressing inequities in the prison system. A visual identity will help attract private and government funding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

180 Degrees
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Causes
Human services Housing & homelessness Youth development
Posted by
Janet H
Janet H.

Advancement Director

Our mission

180 Degrees provides emergency shelter and supportive programming for homeless and at-risk youth, girls who are victims of sexual exploitation, and men rebuilding lives following incarceration. Programs are located in the Twin Cities metro area including St. Paul, Minneapolis, and Excelsior, Minnesota and in two rural communities, St. Cloud and Rochester.

Founded in 1971, 180 Degrees' first program was a halfway house for ex-felons needing housing, employment, and connection. Through acquisition and programming, 180 Degrees expanded to include additional shelters. Almost all of our clients lives below the Federal Poverty guideline and 85% are people of color.

What we do

Hope House: Emergency shelter for homeless youth
Brittany's Place: Emergency shelter for sexually exploited girls
Group homes for at-risk teens
Clifton Place: men rebuilding lives following incarceration
Youth Vocational Program providing career exploration, skill building and job placement for at risk youth
Foster Care
Support services for women experiencing domestic violence

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