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Logo Design & Visual Brand Identity

Help Hallie Q. Brown Community Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Hallie Q. Brown Community Center
Saint Paul, MN, USA
Hallie Q. Brown Community Center
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Hallie Q. Brown Community Center
Saint Paul, MN, USA

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Cause
Human services
Skills
Graphic design

Posted July 9th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our organization is celebrating it's 90th anniversary, and we need a supplemental graphic to use in conjunction with our regular branding.

What we have in place
  • We currently have multiple logos that can be used, which should make it easy for you to get started. We also have a tagline, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to expand our annual gala event and invite more supporters.

This graphic will be used on signage, donation requests, and event invitations to highlight the importance and history of our organization in the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Hallie Q. Brown Community Center
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Causes
Human services Diversity & inclusion Education
Posted by
Jordan R
Jordan R.

Executive Coordinator

Our mission

Hallie Q. Brown Community Center's mission is to improve the quality of life in our community by providing access to critical human services, fostering and promoting personal growth, and developing community leadership.

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