Individual Donor Letter

for  PEI Kids
Lawrence Township, NJ, USA
Posted by
Roslyn D.

Executive Director

Posted Date
Jun 26, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $2,140 , allowing us to maximize the effectiveness our annual appeal in the fall and increase the level of giving for current donors.

Project Details

What We Need
  • A concise, well-articulated letter (not exceeding two pages) to request funds from individual donors
Additional Details

Each November we drop a Annual Appeal/letter requesting support from local donors. Rather than speaking to them only once a year to request money, I'd like to conduct a donor engagement campaign, beginning with a direct mailing/letter in (July) to tell donors how we've used their money and what a difference their donation has made in the lives of the vulnerable children we serve. I have a few impact stories and I'd like to include to illustrate how their recent giving has made a difference.

What We Have In Place
  • We currently have our recent appeal letter and impact stories, which should make it easy for you to get started. We also have impact stories about our work with clients/children, and the ability to provide any other information you need.
How This Will Help

It is important that our donors feel good about their giving to encourage ongoing and long-term support. We would like to boost donor retention to ensure that we are growing our donor base and minimize churning or allowing donors to lapse. Because of the sensitive nature of the work we do, it is challenging to secure new donors, therefore, it is critically important that we responsibly cultivate the new donors we are able to secure through ongoing communication and outreach.

Project may require a short interview with the organization.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of the project and key audiences
Milestone 1: Document Creation
  • Professional writes copy aligned with Volunteer Manager's style, tone, clarity, and length
Milestone 2: Wrap-up
  • Volunteer Manager and Professional discuss any small edits; Professional submits final version
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About The Org

Our Mission

PEI Kids' is dedicated to promoting and maintaining a safe environment for all children. PEI Kids works with the child, family and caregiver to provide prevention, intervention and advocacy programs relating to personal safety, sexual abuse and the overall well-being of the child.

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